Awakened T-Shirts

NIETZSCHE

Watch the design process

Nietzsche

LUKE DIXON LIMITED EDITION DESIGN

LIMITED STOCK

Worldwide shipping available! 
• 30% of each sale goes to the artist 
• 175gsm // 100% Cotton // Custom fit
• Washed fabric for super soft feel 
• Pre-shrunk, normal sizing, just a *little* slim

$ 35

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“If we affirm one single moment, we thus affirm not only ourselves but all existence.”

Friedrich Nietzsche

October 15, 1844 — August 25, 1900

Friedrich Nietzsche is one of the most tenacious truth-seekers who ever lived, a lion of a man who had the courage to question everything that was passed down to him and forge his own unique vision of what life could be.

Nietzsche’s razor-sharp intelligence was one in a billion. He predicted that his ideas would be like an earthquake, shaking the very foundations of Western civilization. He was right.

For Nietzsche, the most heroic human being would be someone who loved their fate, willed their own values, and perpetually transcended their current form to become the greatest version of themselves.

Wear Your Mission

Remind yourself to think freely

Like you, we are on a journey to become the most awakened versions of ourselves, and this requires daily reminders and affirmations of the path we’re on.

Our clothing shapes our sense of identity in powerful ways, and we decided we wanted clothing that reminds us of our highest ideals.

Stunning, sophisticated clothing displaying the sages and thinkers we most wish to emulate.

Unfortunately, this clothing was impossible to find, because it didn’t exist…

So we made it ourselves.

Awakened T-shirts are wearable power-ups waiting to remind you daily to become your greatest self.

The Creative Process

How Luke Dixon brought Friedrich Nietzsche back to life

Luke’s process begins with an idea for the iconic thinker.

Then he digs into the symbolism and history surrounding this icon, and starts fleshing out the composition, look, color, and overall aesthetic.

After many iterations he sits down to sketch his portrait with pen and ink on A2 paper.

Then he scans the drawing with incredibly high-resolution and colors it to give it the perfect pop.

The overall feel is a blend of hand-drawn and digital art that looks like the result of a passionate creative process.

We have been long-time fans of the British artist Luke Dixon. When we thought about reinventing iconic thinkers, we knew that there was no one else for the job.

So we contacted Luke, and fortunately he shared our enthusiasm and agreed to collaborate.

Luke’s figure drawing style combines realistic proportions with expressionist contour lines, finished with striking surreal colors that really grab and hold people’s attention. He is able to take classic icons and represent them in totally original ways.

The Power of Heroes

What virtue ethics is and why it matters

Within moral philosophy, there are a set of ethical theories known as “virtue ethics.”

Virtue ethicists hold that the most important aspect of ethical development is the effort to embody certain virtues or character attributes of great humans.

Virtues include such qualities as wisdom, courage, moderation, generosity, patience, truthfulness, wittiness, friendliness, insight, and greatness of soul.

We too believe that cultivating honorable virtues is a powerful step toward becoming a better human being and living a life you would be proud to live again and again.

Thus, a crucial aspect of Awakened T-Shirts is their ability to remind you regularly of the virtues you wish to embody, of the great beings you wish to emulate.

Nietzsche

LUKE DIXON LIMITED EDITION DESIGN

LIMITED STOCK

Worldwide shipping available! 
• 30% of each sale goes to the artist 
• 175gsm // 100% Cotton // Custom fit
• Washed fabric for super soft feel 
• Pre-shrunk, normal sizing, just a *little* slim

$ 35

Shopify secure badge

Five Reasons

You'll Want to Own an Awakened T-Shirt

1

Look infinitely cool. When you wear this custom design from the legendary artist Luke Dixon.

2

Wear your mission. Not only will you look wondrous, but you’ll be wearing something that has a deep meaning to you and the path that you’re on.

3

Have something that’s truly unique. Each of these limited Awakened T-shirts are collector’s edition.

4

Communicate your passion without words. When someone sees the icon you have on your t-shirt, you have an instant conversation starter.

5

Gain superpowers. By wearing the icon on you, you may just start to embody their unique virtues for yourself.

Limited Stock

Why each Awakened T-Shirt is a collector's item

We wanted our Awakened T-shirts to be something truly rare and special.

That’s why we decided to make them limited edition.

We’re taking pre-orders for a short period of time, and after that, we will only print 100 more of each design for the foreseeable future.

You read that correctly. Once the pre-order period is over, there will only be 100 of each design in existence, and we don't know when or if we'll print more.

More Than Clothing

Art that expresses your soul and inspires you

There is a reason why tattoos are so universally popular and why different religions and groups over the centuries had custom-made outfits:

Our clothing can be more than clothing if we choose.

Under certain conditions, what we wear can remind us each day of our purpose. It can communicate we are part of a tribe.

This is our vision for Awakened T-Shirts.

We wanted to create clothing that makes you feel destined to live the life of your dreams.

Clothing that shows the world that you are a free thinker and a bold soul.

Clothing that makes you feel like a sexy philosopher and shit. ;)

We believe we have achieved this goal.

“And those who were seen dancing were thought to be insane by those who could not hear the music.”

Nietzsche

LUKE DIXON LIMITED EDITION DESIGN

LIMITED STOCK

Worldwide shipping available! 
• 30% of each sale goes to the artist 
• 175gsm // 100% Cotton // Custom fit
• Washed fabric for super soft feel 
• Pre-shrunk, normal sizing, just a *little* slim

$ 35

Shopify secure badge

Sizing and Shipping Details

The t-shirts are pre-shrunk, so no worries about them shrinking in the wash. The sizing is normal, though the t-shirts run just a little slim. We recommend ordering your normal size, but if you want more specific information, here's an exact sizing chart so you can be sure you get exactly what you need:

Awakened T-Shirts Sizing Chart

We will ship your shirt the very next day after you order. If you live in the US, it should arrive in under a week. If you live elsewhere, it should arrive in 2-4 weeks. If you order during the pre-sale, it will take us an extra week or two to print and ship your custom shirt.

Yes, we deliver internationally! For all orders outside the US, our shirts should arrive at your doorstep 2-4 weeks after your purchase.